About me

Discover the Soul of Rural China—Because the Real Magic Lies Off the Beaten Path

Hi, I’m Sara—a certified Travel Designer with over 9 years of experience living in China and exploring its rural heartlands. I founded The Rural Compass to share my passion for authentic countryside travel and help others uncover the hidden beauty, traditions, and slower rhythms that define China’s most untouched regions.

Through The Rural Compass, I offer personalized travel consultation services for curious travelers who want more than the usual tourist routes. I design tailor-made itineraries that guide you deep into provinces like Yunnan, Guizhou, and Guangxi—places where bamboo forests, wooden villages, and ethnic minority cultures thrive away from the crowds.

Whether you’re dreaming of quiet village stays, immersive cultural experiences, or wild nature adventures, I’ll help you navigate rural China with confidence and purpose. The Rural Compass is also a travel blog, where I share firsthand stories, practical tips, and insights to help you explore China’s countryside independently and meaningfully.

My Mission&Values

Cultural Immersion

Fostering genuine encounters with local traditions

Sustainable Travel

Promoting Responsible and eco-friendly tourism

Travel Designer

Crafting unique journeys through rural landscapes.